From a party series to a brand. Binär is located in Hildesheim, Germany. It started with a house party series called Housegemacht and through a mature transformation, it’s now a raw techno party. For the transformation, it was needed that the whole look and name was changed. The Binär party was born. We changed the theme and created a modern, clear, graphical design with strong lines. We are constantly changing the artwork, however we ensure the overall theme remains the same year by year.
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A short timelapse of construction work from the beginning to the party